Employment law Essay Example | Topics and Well Written Essays - 1500 words

Employment law - Essay Example The employer is required to prove just because as a reason for dismissal, which requires him to show proof that the employee has been habitually found to engage in misconduct that eventually resulted in the current dismissal and this may require the tabling of warning letters or specific directives in a court of law. When an employee is dismissed based on ‘Just Cause’ principle, the employer is not obliged to provide notice to the dismissed employee nor is the employee entitled to any pay in lieu of notice. However, certain occasions, the employer may be required to furnish the dismissed employee with reasons for the dismissal. An employee whose service has been terminated through wrongful dismissal may seek remedies through the help of courts of law. Under the common law, such employees can be reinstated to their previous jobs or places of work. As most employment relationships are contractual in nature, the courts of law would most instances determine cases of unfair d ismissal based on the principles grounded in contract law. This requires the employers to compensate the wrongly dismissed employee for the earnings and benefits lost during the reasonable period of time they would have been in employment if the notice was given in good time. Under the ‘Wallace Cause’ established in the case of Wallace v United Grain Growers Ltd, the courts established that the employer is under an obligation to give ample notice period of the intention to dismiss an employee and any contravention of this, the courts can extend the dismissal period. This effectively makes employers who act in bad faith by being untruthful and end up dismissing their employees liable for such dismissals. The damage awarded is commensurate with the bad faith demonstrated by the employer and are determined as the determination of other damages in cases involving morals. The damages are calculated from the date the employee was dismissed according to the terms expressed in the contract itself. The computation of damages will include expected earnings, benefits and any other compensation the dismissed employee would have earned if a reasonable period was given. The common law allows for a negotiation of a reasonable period while statutory provisions provide fixed notice periods for notice to dismiss. In summary, a wrongfully dismissed employee is entitled to salary that could have been earned had a reasonable notice period be issued inclusive of any awards in salary increment that may be effected in the period after dismissal and other benefits such as commissions and overtimes. Other benefits that accrue to employees in the course of employment such as houses of residences, insurance and mortgages must be duly paid or given to him. Case Study 2 There are many tests for distinguishing an employee from an independent contractor. It is important to note that all these tests look at the substance or what occurred in such employment relationship rather tha n what is written in a particular contract. The first and most important test is the level of control that the hiring person has over the performance of the work in terms of place, time and the manner in which it is done. An individual who does not have the control over such aspects is an employee while the vice versa in terms of control refer to an independent contractor. The risk test provides that the independent contractor bears risks that come with the performance o

Should Alcohol Sales Be Allowed at College Sporting Events Essay

Should Alcohol Sales Be Allowed at College Sporting Events - Essay Example I acknowledge that beer and chips are a traditional part of any spectator sport activity, which is why our university has been quite lenient over the years regarding the entry of alcohol into the stadiums and sports arenas. As a student body, we know the risks involved in binge drinking and we acknowledge that the university authorities constantly remind us that we must know how to place the alcohol â€Å"in the belly and not in the brain†. But there will always be students who overstep the bounds and get drunk either before, during, or after the game. It is important that you understand that the recent violent actions of some students have nothing to do with the sale of alcohol at the college sporting events. The sale of alcohol is a necessary evil when it comes to keeping a college or university sports program alive. While the budget during the year for the sport is set aside by the board of trustees of the school, that does not mean that the amount set aside will be suffici ent enough to cover all of the necessary expenses that the team will incur during the year. The coaches already admitted that the revenue from alcohol sales helps to keep the team in active play. The alcohol sales help to augment the shortage in the budget. While it is true that there is a tendency among the students to abuse alcohol at the sporting venues, that is not to say that all of those who drink excessively will be prone to acts of violence. The same goes for tailgating parties that occur prior to the events. Alcohol is one of the main drinks served at such parties which occur prior to the game. In this situation, the alcohol serves as a bonding instrument for the students, who come together pre-game in order to celebrate and prime themselves for the game ahead. Although alcohol is abundant at tailgating parties, there has never been any conclusive evidence to prove that the alcohol consumed by the spectators pre-game has anything to do with their mindset and actions once th ey enter the stadium. Spectator violence is something that usually happens in Europe but only began to emerge in the United States. Not all of the spectator violence is alcohol related. There are other ways and means that opposing teams can get on each other's nerves or egg each other on. Acts as simple as taunting, teasing, gesturing, destruction of public property, and physical challenges can all lead to spectator violence. But that does not necessarily mean that alcohol is to blame for the actions of the students. There are other reasons, such as being high on illegal drugs, that contribute to the problem of spectator violence. To automatically assume that excessive alcohol intake by the students is the primary cause of violence means that you are barking up the wrong tree. Remember that there is a high police profile at these stadiums during these events due to security concerns. These law enforcers are the first line of defense when it comes to silencing a drunk spectator. Gran ted that the police cannot guard every student that enters the venue. But the guards at the gate can definitely tell who is entering intoxicated. In which case, a Breathalyzer test can automatically be administered in order to prevent the outbreak of misunderstanding and violence at the venue. The drinking starts long before the students enter the venue. Therefore, the students who try to enter the venue drunk can and should be denied entry until the sober up. Keep in mind that restricting alcoholic intake at the sports venue just means that the students will get their alcohol fix before, during, and after the game in another manner. A manner that will most likely cause spectator violen

Achieving Less Stress in the Lives of Informal Caregivers of Adult Research Paper

Achieving Less Stress in the Lives of Informal Caregivers of Adult Children with Multiple Disabilities and the Elderly with Alzheimer - Research Paper Example Such activities not only involve physical stress but mental stress as well. It could have a devastating effect on the informal caregivers, due to the nature of their jobs and criticality of the illnesses of their loved ones. Alzheimer’s is estimated to be the sixth largest cause of deaths in the U.S. annually. A significant number of patients suffering from critical illnesses, contrary to popular beliefs, are cared for by informal caregivers rather than in a formal setting (Arno, Levine, & Memmott, 1999; Brody, 1985; Kosberg & Cairl, 1992; Martire, Schulz, Wrosch, & Newsome, 2003; McAuley, Jacobs, & Carr, 1984). According to latest statistics, approximately 15 million people are involved in informal care to their loved ones suffering from Alzheimer’s, contributing to approximately 17 billion hours of unpaid care. The informal care-givers, often suffer from high amount of stress due to the critical conditions of their loved ones, thus impairing their own health in the pr ocess. It has been proved through research that caring for people suffering from chronic illnesses leads to an adverse and negative impact on the lives of the informal carers, resulting in strained relationships; and often leaving them no time for their families or for leisure, resulting in increased mental stress. Thus, it is of utmost significance to offer assistance and develop strategies to help such informal caregivers in coping with stress, and develop alternative strategies to help reduce or eliminate the physical and mental setbacks suffered by them, in the process of providing care to their loved ones. This paper on â€Å"Achieving Less Stress in the Lives of Informal Caregivers of Adult Children with Multiple Disabilities and the Elderly with Alzheimer† attempts to seek ways and means, which can successfully be applied to reduce such stress and improve the quality of life of the informal caregivers. - Problem Statement: Informal caregivers of persons with disabiliti es experience large amounts of stress due to their constant care giving responsibilities. - Research Question: If caregivers of the disabled adult child and elder received respite care (two or more day a week) intervention during the regular work week will they have lower stress than those caregivers who receive the standard caregiver services? - Background: Providing care to people suffering from critical illnesses entails significant amount of responsibility and dedication towards the patients, which might lead to situations of stress and affect the quality of life of the caregivers in a negative way. Owing to the critical nature of the illnesses of those around them, the caregivers often carry tremendous burden - both

The Mystery of Edgar Allan Poes Works Essay Example for Free

The Mystery of Edgar Allan Poes Works Essay Thesis Statement: Edgar Allan Poe is considered to be one of the greatest and most brilliant American writers in history. Many people considered him the first master of the short story form, and the father of the mysterious and the modern detective stories. Outline: I. An Introduction to Poe life and works. A. Due to Poes great works, many writers were influenced by these works. II. The early life of Poe and how it affected his life. A. His parents died so Allan raised him up. B. Allan ill-treated him and this affected his life and works afterwards. C. Poes education in England enriched his knowledge. D. Poe joined the University of Virginian and the army afterwards. III. What affected the works of Poe. A. Learning a lot of language enabled Poe from knowing different nations cultures and literature. B. Poe was good at the field of Art as well. C. Poe read to famous philosophers. IV. Analysis of the stories and poems of Poe. A. Poe was a talented writer. B. He excelled in poetry and in fiction and detective stories. V. Poe excelled in the field of detective stories, as he was the inventor of the short detective story. A. Many famous writers based their characters on Poes stories. B. The Murders in The Rue Morgue an example to show the excellence of Poe in the filed of Short story. C. Another detective story: The Purloined Letter. VI. The life of this great writer ended in New York after amusing the readers by his great works. ECLT 113 Mohamed Abdel Raouf Paper #2: Individual research projects 900-00-1018 The Mystery of Edgar Allan Poes Works Edgar Allan Poe is considered to be one of the greatest and most brilliant American writers in history. Many people considered him the father of the mysterious modern detective story, and the master of the short story form. The Works of this famous writer were remarkable to their flawless literary construction and for their haunting themes (The Columbia Encyclopedia). Jeffrey Meyers states that this great writer was considered to be the first American Writer whose personal reputation influenced the reception of his work. He was also the only nineteenth century American writer whose poems and novels were valued more highly in Europe than in his homeland. However, In spite of all his great works, it was argued that the creator of these hallucinating murders and that horror atmosphere must himself be evil, to have so evil imagination (258). Edgar Allan Poes life is considered to be a story of misery and oddness. Edgar Allan Poe, the greatest writer that was ever born in the American history, was born in Boston on January 19, 1809. His parents whom were touring actors, both died in Poes early childhood, and the little boy Edgar Allan Poe was raised by a rich man whom was called John Allan (Funk Wagnalls Encyclopedia). Edgar had a brother whom was rover and a sister that have seemed to be mentally retarded (Rieselbach 1), that is probably the reason why it was said afterwards that all the horrifying works of Poe were a result of an unstable mind. John Allan was a successful businessman from Richmond, whom was working in the merchandise. Nevertheless, he ill-treated Edgar and confused the poor Edgar by alternately spoiling and scolding him. Edgar was taken to England to attend private schools there. Edgar was affected by the travels that the Allans made in England. Many Poes weird stories reflect his own experience like Why the Little Frenchman took place in towns where he had lived and A Tale of The Ragged Mountains took place in Charlottesville (Meyers 8+). Furthermore, his poems reflected his miserable life with the Allans and his rift with them (Poe and Richmond). This proves that Poe have been taking his ideas and thoughts for his novels and poems from his own miserable life, that may be the cause of his invention of those horrible and horrifying prospects in his short stories and novels. After staying in England more than thirteen years, Edgar was more sophisticated and cosmopolitan, and far better educated than his mates in Richmond (Meyers 14). The education of Edgar in England had a great effect on him as this education widened his horizon of writing, as he read in his childhood many books and novels to great writers. Poe returned to the United States and entered the University of Virginia. Allan gave him too little money to pay for his classes (Rieselbach 1). Nevertheless, he showed remarkable scholastic ability in classical and romance languages but was forced to leave the university after only eight months because he made a fight with Allan over his gambling debts (The Columbia Encyclopedia). After leaving the University of Virginia, he worked as a clerk for a while at a warehouse. Afterwards he joined the army, because the army would alleviate his poverty, offer security and provide the basic necessities of the life (Meyer 32). What has the great affection in his lifetime is that he learned foreign languages as Latin, French, German, Spanish and Italian (Campbell 6+). He studied Latin when he was nine years old. He excelled in reading and writing Latin sharply. It is the same with his knowledge of French. He used to read works in French in the university of Virginia. Also his knowledge of German, Spanish and Italian made him talented in understanding the works of many of these countries writers, which made him talented in reading and writing stories and poems (Campbell 7+). Moreover, he was good at the field of fine arts as well. Poe knew music, painting, sculpture, theatre and dancing. He had been taking lessons in dancing and he sang well (Campbell 11). He was fond of the piano and of musical instruments in general. Poe early developed an interest in philosophy. Because he knew the German language, he was attracted to the philosophical thinking of the German philosophers. He knew about Kant, Hegel and Fichte (Campbell 12+). He drew ideas for his stories and poems from all the knowledge he had from the German philosophy. He also read to English philosophers as Bentham and Mill (Campbell 13). The works of Poe shows that Poe was a talented writer and a gifted poet. As an example to his great success is that his first volume of poetry Tamerlane and Other Poems, which he have written when he was eighteen years old, is such a rare book now that a single copy worth two hundred thousand dollars (Wilson 1). Daniel Hoffman states that the writings of Poe demonstrates Poes critical mind, his analysis of the structure and texture of poetry, the need for all details of diction and form to contribute to single effect (1). Poe was considered to have influence on the literature of twenty cultures and on fifteen major writers around the world (Hoffman 1). Poes influence on European and American art has been extraordinarily wide. Poe had a short life and a few unfinished works; however, he possessed great originality and imagination. His poems influenced the French symbolists and English writers (Meyers 280). Thus, he is considered to be one of the greatest writers in the whole literatur e history. Poe wrote in many fields and in many ways and styles. He excelled at poetry and wrote great poems as The Raven. In addition to poetry, Edgar Allan Poe wrote many kinds of stories. However, Poe excelled at writing detective stories. His superiority at detective stories may be for the reason that he was fond of puzzles and mental games, and both his fiction and nonfiction often included such mental exercises (Unrue 3). He published tales of detection, the first being The Murders in The Rue Morgue and he introduced his famous character Auguste Dupin. These kinds of stories incorporate many of the themes and techniques Poe was developing all over his life (Unrue 3). This famous American writer spent a miserable living while inventing the modern detective story and science fiction as well. He perfected the horror tale and wrote unforgettable stories, as his works continues to be a significant presence in world literature. Poe is considered the father of the modern detective story, as he was the first writer to put pen to paper and write his detective stories, and it is possibly that Poe was the inventor of the detective stories as Umberto Eco said that Edgar Allan Poe is considered by most detective fiction historians to be the founding father of the detective story, and his Murders in The Rue Morgue the worlds first detective story (179). His mind brought to reality the greatest stories in detection as The Murders in The Rue Morgue, The Purloined Letter, The Gold Bug and The Mystery of Marie Roget (Funk Wagnalls Encyclopedia). Not only did he write stories, but also he influenced by his stories the most brilliant writers in the field of detective story. Poe influence on Conan Doyle, the great writer that invented the character of Sherlock Holmes, cannot be disregarded. However, its obvious that Conan Doyle used the stories of Edgar Allan Poe as a guide in the begging of his writing because the character Sherlock Holmes have some similarities from Dupin, the character of Edgar Allan Poe. Moreover, Poe influenced Swinburne, the English poet, Dostoyevsky, the Russian novelist, and the French symbolists (The Columbia Encyclopedia). Many of Poes tales have been distinguished by the authors unique bizarre inventiveness in addition to his superb plot construction (Funk Wagnalls Encyclopedia). The Murders in The Rue Morgue is an excellent example of the detective story, which Poe had written. Stuart and Susan Levine stated in their book The Short Fiction of Edgar Allan Poe that in this tale, Dupin, Poes hero in his detective stories, is superior to the perfect of Police in that he logical. Dupin actually uses what looks like artistic inspiration to solve the problems posed by crime and conspiracy. If the private hideout of Dupin and the narrator seems to be familiar, it is because subsequent writers have made it so. The idea of the heros hidden residence has passed into popular culture. Poe invented a great deal of the claptrap and many of the conventions of the modern detective stories. As Conan Doyle said: Sherlock Holmes owed to much to Dupin, as did the detective heroes of other writers(153). In this story, Dupin and the narrator first learn from an evening newspaper that Madame LEspanaye and her daughter Camille were murdered. Newspaper accounts the next day carry depositions by links of the victims and the people in the vicinity where the crime took place; these conflicting accounts and the absence of evidence lead the narrator and the police to consider the crime insolvable. Dupin, however, places an advertisement in the newspaper after having inspected the house where the woman and her daughter have been murdered. When a sailor in search of a missing orangutan, which has killed the victims, responds to the newspaper advertisement, Dupin finds the solution to this murder, and after wards he explained the clues that led him to this solution. Dupins analytic method of solving the crime has made the tale a classic in the detective mystery genre. As the first detection in fiction, Dupin was the sample that Conan Doyles based on it his famous detective Sherlock Holmes (The Murders In The Rue Morgue 1). Another Example of Poes detective story is The Purloined Letter. This tale is also one of Poes vengeance stories; Dupin has scores personal and political to settle. The tone of the closing paragraphs of the tale is bitter and the final allusion literally bloodthirsty (Stuart and Suzan Levine 154). As he did in the other tales of Poe: The Mystery of Marie Roget and The Murders in The Rue Morgue, Dupin beat the police in solving these seemingly insoluble crimes. However, unlike the other tales, which involve murders of women, The Purloined Letter presents only petty thievery and trickery of the crime. The Prefect of the Parisian Police actually knows the thief, but the letter had to be found in order to protect the honor of a lady being blackmailed. The police department searches for the letter, but it appears that no one could found it. So the Prefect asks Dupin for help. And as usual, Dupin find the clue to this thievery and get the letter. Afterwards Dupin explains what has been the reason that led him to that solution (The Purloined Letter 1). These evidence and examples shows that Edgar Allan Poe was the inventor of the detective short story and his main character, Dupin, was the prototype that all the subsequently writers used him and invented their characters upon as Sherlock Holmes. And this success was a product of his hard work and also because of his talents. Edgar Allan died on Sunday, October 7, 1849 at the age of fourty. Poes spent his last days in a New York hospital, after taking an alcoholic overdose, became unconscious, suffered delirium tremens, fell into a coma and died four days later. Poes life was not very long, however during this short lifetime, he enriched the American Culture and all the world culture with many stories and poems that are still discussed and criticized by people all around the world. Poe (Meyers 255). Works Cited Campbell, Killis. The Mind of Poe and Other Studies. Cambridge, MA:Harvard University Press, 1933. This book introduces to the reader seven papers that were published and talking about Poe. These papers are: Contemporary Opinion of Pe, The Poe-Griswold Controversy, The Poe Canaon, The Backgrounds of Poe, Self-Revelation in Poes Poems and Tales, The Origins of Poe and The Mind of Poe. Eco, Umberto, and Thomas A. Sebeok, eds. The Sign of Three. Bloomington: Indiana University Press, 1983. This book discusses the detective stories and that Dupin (Edgar Allan Poes detective character), Sherlock Holmes and Peirce were the greatest character invented by writers in the whole history. The book also discusses how Conan Doyle, before writing Holmes stories, used the stories of Edgar Allan Poe as a guide to him and he was very impressed by Dupin. Edgar Allan Poe Museum. Nov. 2000. Clever Net. 1 May 2001. http://www.poemuseum.org The Museum of Edgar Allan Poe on the Internet. It contains all the works of Edgar Allan Poe and his biographical information. Hoffman, Danile. Poe As Critic, Poe Abroad. Sewanee Review. 108.2 (2000) : 11 pars. 2 May 2001. Academic Search Elite An article that includes the review of books of Edgar Allan Poe and his literary theory and criticisms. It also includes Poes influence on the non American writers as Conan Doyle and H.G. Wells. Meyers, Jeffrey. Edgar Allan Poe: His Life and Legacy. New York. Charles Scribners Sons., 1992. The complete biographical information about Poe. This book includes extendedly the life of Poe and the circumstances of his life and death. Poe, Edgar Allan. Funk Wagnalls Encyclopedia. Versaware. 2 May 2001 http://www.funkandwagnalls.com An article of the biography of Poe. Poe, Edagr Allan. The Columbia Encyclopedia. Six Edition. 2001. Columbia University Press. 2 May 2001. http://www.bartlebay.com Some biographical information about Edgar Allan Poe. Rieselbach, Erik. Poe, Edagr Allan Bibliography. American Spectator. 26.3 (1993) : 58 pars. 2 May 2001. Academic Search Elite An article that discuss the life of Poe and what reasons lead him to write his novels and poems. The article also include the evidence of the influence of Poe on other writers. Sturat, and Susan Levine. The Short Fiction of Edgar Allan Poe. Indianapolis: The Bobbs-Merrill Company Inc., 1976. The book introduces the fiction and detective stories that Edgar Allan Poe wrote in his life. It also gives short analysis and criticism to those stories and the circumstances of this tale. The Murders In The Rue Morgue. Academic Search Elite. Magill Book Reviews. 5 May 2001 Academic Search Elite The complete analysis of the story The Murders in the Rue Morgue that wrote by Edgar as an example of short detective story. The Purloined Letter. Academic Search Elite. Magill Book Reviews. 5 May 2001 Academic Search Elite The complete analysis of The Purloined Letter which was written by Poe as another good example for the short detective stories wrote by Poe. Unrue, Darlene Harbour. Edgar Allan Poe: The Romantic as Classicist. International Jouranl of The Classical Tradition. 1.4 (1995) : 112 pars. 2 May 2001. Academic Search Elite This article reveals that Edgar Allan Poe measured romantic stance determinedly against the objectivity and rationality of the classical. Distinction on the use of romantic materials and themes between Poe and gothic writers. Wilson, James Southall. A Summary of Facts Known about Edgar Allan Poe. Edgar Allan Poe Museum. 5 May 2001. http://www.poemuseum.org

Mother Teresa Essay -- essays research papers

Mother Teresa was born Agnes Gonxha Bojaxhiu in Skopje, Macedonia, on August 27, 1910. Her family was of Albanian descent. At the age of twelve, she felt strongly the call of God. She knew she had to be a missionary to spread the love of Christ. At the age of eighteen she left her parental home in Skopje and joined the Sisters of Loreto, an Irish community of nuns with missions in India. After a few months' training in Dublin she was sent to India, where on May 24, 1931, she took her initial vows as a nun. From 1931 to 1948 Mother Teresa taught at St. Mary's High School in Calcutta, but the suffering and poverty she glimpsed outside the convent walls made such a deep impression on her that in 1948 she received permission from her superiors to leave the convent school and devote herself to working among the poorest of the poor in the slums of Calcutta. Although she had no funds, she depended on Divine Providence, and started an open-air school for slum children. Soon she was joined b y voluntary helpers, and financial support was also forthcoming. This made it possible for her to extend the scope of her work. On October 7, 1950, Mother Teresa received permission from the Holy See to start her own order, "The Missionaries of Charity", whose primary task was to love and care for those persons nobody was prepared to look after. In 1965 the Society became an International Religious Family by a decree of Pope Paul VI. Today the order comprises Active and Contemplative b...

Management Hence Essay

It was a win-win proposition for both HS3C and 01B to merge to draw synergies from the strength of both, HSBCS technology, global reach and product innovation and Old’s domestic reach and strong customer base. Under the terms of the merger, HSBC Middle East will inject an additional capital of US $97 4m into HSBC Oman and in turn, 01B issued to HSBC new shares equivalent to 51 per cent ot the shareholding In the combined entity. Though there were synergies end the merger provided gains, there were certdln challenges. The organisational culture, customer profile, business segment, banking products and technology in place were totally different. All these require adoption of suitable change customers and 10,000 corporate clients of more than 80 branches under one unified anking platform and connecting more than 140 ATMs to the OmanNet National Switch Network were completed by the bank well ahead of its scheduled target. In addition, issue of fresh ATM/Debit cards to ex-OIB customers were achieved in record time. HSBC Bank Oman also made changes in the business process by making a number of lending policy changes to benefit its customers, rolled out complimentary life insurance on personal loans, launched receivables finance besides providing value added services like on-the-ground payments and cash management roposition to strengthen client’s coverage capabilities. (wrww. hsbc. co. om) Change of management style: The bank successfully manages the changes required in technology, business practices and physical infrastructure. However, the biggest challenge for the bank will be integrating the workforce and bringing across a uniform Organisational Culture. Towards this aim and in line with the National Objectives to retain all the 1300 people of both banks, HSBC trained ex-OIB staff to new working culture and banking products of HSBC group. Unlike other challenges, this one will be difficult to uantify and could be gauged only by the success of the merged entity in terms of its market share and financial performance. Conclusions: Though the bank has achieved significant progress in initial challenges like technological and organisational integration, the impact on its business can be gauged only after looking at the financial results of the bank and its market share in 2013 and 2014. However, with a newly expanded team, diverse geographical network and growing customer base, the business opportunities for HSBC Bank Oman are significant. No doubt the merger creates an opportunity for the bank to drive growth n Oman and thereby having a strong presence in the Gulf and demonstrate its commitment.

Advertising & Alcohol Products Essay

People’s life are built and protected by both us and society. We make our life happiness by enjoy as much as possible qualified products and society which is represented by government ensured the life quality by regulation requesting the obligation from all people towards product’s usage. Nevertheless, in some cases, government has to control and put the enforcement on consumer even if people like to use that product. Alcohol can be seen as a very popular example. People feel excited when use it, but, what will happen if the alcohol consumption increases year by year. As cited by Hall in his research this year, there was 25% increase in liver deaths which is caused by alcohol in last ten years. Not only alcohol beverages but alcohol advertising is interesting as well in attracting people. Therefore, alcohol advertising is now controlled strictly to prevent its bad impact. Government is allowed and able to do this for a better life to UK people. See more: Is the Importance of being earnest a satirical play essay Binge-drinking can be listed as a trouble for middle-aged, middle-class and out-of-control youth in UK. It is worth noting that UK people are one of groups consuming alcohol most in Europe (British Medical Association, 2009). Since, UK government has to consider and find solution for this problem. It can be known that the effect of alcohol is similar to drug as well as tobacco although it depends on the quantities of usage. However, according to BMA board of science, it can be denied that not only drinker but also their relatives are affected by harmful consequences from alcohol such as contributory factor and violence at home. At first, advertising is same as other marketing tools with the aim to persuade people use product as much as possible. In the situation of alcohol, Advertisement increases consumer’s conceptions about alcohol which can promote them buy more. The journal of British Medical Association in 2009 cited the research conducted by Anderson and other researcher s that â€Å"alcohol marketing and promotion relate to the likelihood that adolescents will begin to use alcohol and drink more if they are already using alcohol†. Jernigan (2010) suggested that a mix of unmeasured activities relating to cultural, religious and regulatory context is used by alcohol companies. Advertising approach consumer, especially the Youth in many ways: marketing on Television, newspaper, sponsorship for sports, music, and cinema. The image of alcohol impresses people day by day encouraging them use it naturally. As a result, these activities impacts making decision of the youth in alcohol purchasing because culture, religion and regulation contribute strongly to the growth process of young people. Moreover, The high rate of alcohol beverages advertising’s appearance in public encourage people use it regularly for entertainment and daily usage which will result in bad effect on people life and society. This present can make people see wine, beer as a daily product. The greater availability of alcohol advertising is the reason why people under 23 years old continue to raise their drinking behavior (Jernigan, 2010). The high alcohol consumption of much means their health will have problem as well as the ability of causing violence or crime can be increased in society. Therefore, alcohol advertising should be limited like tobacco so that people will realize that the former also has bad effects as the latter. Although alcohol is still a product and beverage companies have right to advertise, this is sensitive one so that government should control for a safety of people life. The limitation of alcohol advertising will help government protect people’s health and social security. There will be no more crime which is relevant to alcohol. The health of people will be ensured. Let’s take Denmark as an example, this country only accepted broadcast advertising on low alcohol-content products and the rates of alcohol intoxication was reported highest rates at that time among European countries (International Center for Alcohol Policies) Wilby (2008) proposed that people are heavily impacted by advertising due to they are freely to accept information provided by other agents. Therefore, governments should be allowed to control advertising and able to manage the advertising of alcohol beverages companies by using advertising regulation, sign agreement with alcohol beverage companies and advertising agency or control newspaper and broadcasting agencies. He also suggested that governments can put enforcement on the advertising of cars, alcohol, junk food and other potentially dangerous products as the same way they used to work towards tobacco advertising. For example, as established in Advertising Standard Authority, in UK, â€Å"alcohol marketing is required that ads not link alcohol with sex, social success, youth culture or juvenile behavior.† (Hall, 2012) Enjoy the life as well as using entertaining product freely is demand of all most every people. On the other hand, alcohol beverage companies are also absolutely right when they want to provide as much as possible good alcoholic beverages for their consumer. Nevertheless, it is necessary to have a third party which is governments of countries in general and U. K government to put alcohol advertising under the control. They can set regulation and request that alcohol companies follow it strictly.